Disney Sisters: Playmation by Disney – The Future of Play is Here

Playmation by Disney – The Future of Play is Here

Today in Los Angeles, CA Tom Staggs, COO of The Walt Disney Company announced Playmation – the next step in the evolution of play. It was exciting to be front and center at this monumental Disney event. Playmation is a unique system of connected toys and wearables that combine Disney storytelling and the latest technology to inspire kids to run around and play using their imaginations. Helping the digital kids of today get up and get active all while still enjoying gaming technology through these new 'power toys' created by Disney Consumer Products. Sounds like the future of play has arrived! To quote our new "pal" Joe Quesada, Chief Creative Officer at Marvel, "I wish it was around when I was a kid!" We do too Joe, but you can bet we will be playing along with our children!


Here's the full scoop straight from Disney paired with our event recap in photos.
Stay tuned to Disney Sisters for videos and even more photos.


*********
Today, Disney Consumer Products (DCP) introduced the world to Playmation – the next step in the evolution of play, where digital gets physical and imagination becomes real. The groundbreaking system of toys and wearables uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across The Walt Disney Company.

“Innovation and creativity are the driving forces behind Disney, and our goal is to inspire children to unleash the power of their imaginations through the stories we tell and the experiences we create. With Playmation, we’re taking the next step in that tradition – bringing the worlds of play, storytelling, and technology together – in a new and very exciting way,” said Leslie Ferraro, president of Disney Consumer Products.

She continued: “Playmation takes the best the digital world has to offer and uses it to create supercharged, real world play. This is play updated for today’s kids – bringing their imaginations to life as they go on active adventures alongside their favorite characters.”

Dreamed up by a team of technologists, Imagineers and storytellers from across The Walt Disney Company, Playmation is the culmination of extensive research into the world of play. A new third party study commissioned by Disney reveals that parents feel nostalgia for the way they used to play growing up and that they also have a desire to keep their kids active.  The study also found that children enjoy being active—yet at the same time, they have a growing appetite for technology-infused products.

The online study of 2,000 families across the country shows that while almost all parents believe in the power of active and creative play, they believe technology is also an important part of growing up today. In fact, 9 out of 10 parents are open to new technology that could play a role in keeping their child active.

“The study highlights a major opportunity to meet the needs of both parents and kids with a new way to play,” said Kareem Daniel, Senior Vice President, Strategy and Business Development. “Playmation uses technology to make active, physical play even more fun. It puts kids at the center of our stories in a way we’ve never been able to before.”

Playmation also marks a new chapter in Disney Consumer Products’ long-term partnership with Hasbro. DCP and Hasbro collaborated on physical product design and manufacturing of Playmation. Hasbro’s record of innovation and consumer insights make them the perfect partner to ensure that Playmation is a truly ground-breaking play experience.

“This is classic play for the millennial generation,” said Jim Silver, editor in chief and CEO of TTPM. “Playmation takes the role play category to a new level of engagement with their breakthrough interactive play. It is the entry point into a new category of toys that bring digital experiences into the real world. With Playmation, Disney Consumer Products is going to raise the bar in the world of play.”

Playmation Marvel’s Avengers is the first in a series of systems in development around Walt Disney Company franchises, and will hit shelves this October. At launch, the Playmation Marvel’s Avengers Starter Pack will include five connected toys: one piece of Avenger Gear (Repulsor), two Power Activators and two Smart Figures – a Super Hero (Captain America) and a Super Villain (Iron Skull). Getting started is easy, strap the high-tech Repulsor Gear onto your arm (it fits adults, too!) and listen closely to JARVIS as he takes you through the tutorial on how to control your new Gear, inspired by Iron Man technology. Other Playmation Marvel’s Avengers connected toys that work with the Starter Pack will also be available separately for purchase at launch, with more on the way.

Also available at launch, is the AvengersNet app where you can register your Avenger Gear to see progress, explore additional locations and characters, and get access to new missions. New recruits to the Avengers can fight Marvel Super Villains including Ultron, Iron Skull, Loki, or join fellow Avengers Super Heroes like Black Widow, Falcon and more as they battle to save the Earth by running, jumping, ducking and dodging – whatever each challenge requires.
“With Playmation Marvel's Avengers, the very best of Marvel storytelling is infused into every aspect of the system to further spark imaginative, active play,” said Joe Quesada, Chief Creative Officer, Marvel. "Playmation offers kids a dynamic way to interact with their favorite Super Heroes." You're a Super Hero to us Joe!

Playmation Marvel’s Avengers uses familiar technologies including smart toys, wearables, wireless technology, motion sensors and more, but applies them in ways that are completely new to create an experience that’s never been possible before. The Repulsor Gear connects with the Power Activators and Smart Figures to take you on a variety of adventures through locations around the Marvel Universe, from the Avengers Lab in New York to the jungles of Wakanda. Playmation is purposely not tethered to an Internet connection so players can run around and explore each adventure from anywhere they want – a bedroom, living room or yard. With multiplayer modes, recruits can sync their Avenger Gear to tackle missions and combat arenas together, or face off in competitive play.  

The Playmation Marvel’s Avengers Starter Pack will have a suggested retail price of $119.99 and will launch in October 2015 in the United States and Canada at mass and specialty retailers, select Disney Store locations and DisneyStore.com, and will be available for pre-order starting July 7.

Star Wars and Disney Frozen systems are currently in development for 2016 and 2017, respectively. Each will use a range of technologies to create a system based on the different ways that kids play and experience their favorite stories and characters from that franchise.

For more information, visit www.playmation.com.

Connect with Playmation on social:
Twitter: @Playmation

 Disclosure: We were invited as members of the media to the Disney Playmation Event. No other compensation was received. The opinions on this blog are 100% magical and 100% those of the Disney Sisters only. All photos belong to us, unless otherwise stated. Thanks for reading our blog!

81 comments:

  1. Your post explain everything in detail and it was very interesting to read. Thank you sharing.
    Best Tally Erp9 Course Training Institute in kanchipuram|

    ReplyDelete
  2. I am read your post was very interesting good valid information
    keep sharing more information...
    Best Tally Erp9 Course Training Institute in kanchipuram|

    ReplyDelete
  3. This is excellent information. It is amazing and wonderful to visit your site.Thanks for sharing this information, this is useful to me…
    Best Tally Erp9 Course Training Institute in kanchipuram|

    ReplyDelete
  4. Really it was an awesome information...very interesting to read..You have provided an nice blog....Thanks for sharing..
    Best JAVA / J2EE / J2ME Course Training Institute in kanchipuram|

    ReplyDelete
  5. Excellent post. I have read your blog it's very interesting and informative. Keep sharing.
    Best JAVA / J2EE / J2ME Course Training Institute in kanchipuram|

    ReplyDelete
  6. I have read your Blog..Its really helpful to us...
    keep updating such a wonderful article..
    No:1 Tally Training Academy in kanchipuram

    ReplyDelete
  7. Nice post.. Really you are done a wonderful job. Thanks for sharing such wonderful information with us. Please keep on updating...
    Best C & C++ Course Training Institute in kanchipuram|

    ReplyDelete
  8. I have read your Blog..Its really helpful to us...
    keep updating such a wonderful article..
    No:1 Tally Training Academy in kanchipuram

    ReplyDelete
  9. Very nice post here and thanks for it .I always like and such a super blog of these post.Excellent and very cool idea and great blog of different kinds of the valuable information's.
    Best Tally Erp 9.0 Course Training Institute in kanchipuram|

    ReplyDelete
  10. This is really impressive post, I am inspired with your post, do post more blogs like this, I am waiting for your blogs.
    Best Tally Erp 9.0 Course Training Institute in kanchipuram|

    ReplyDelete
  11. Interesting post!!! Thanks for posting such a useful information. I wish to read your upcoming post to enhance my skill set and keep blogging.
    Best Tally Erp 9.0 Course Training Institute in kanchipuram|

    ReplyDelete
  12. This is excellent information. It is amazing and wonderful to visit your

    site.Thanks for sharing this information, this is useful to me.
    Best Selenium

    Automation Course Training Institute in kanchipuram
    |

    ReplyDelete
  13. very nice blogs!!! i have to learning for lot of information for this sites...Sharing for wonderful information. Thanks for sharing this valuable information to our vision. You have posted a trust worthy blog keep sharing..
    No:1 Tally Training Academy in kanchipuram

    ReplyDelete
  14. Very good and informative information. Thanks for sharing such nice blog, keep on updating such good post.
    Best Software Testing Course Training Institute in kanchipuram|

    ReplyDelete
  15. I have read your blog. Good and more information useful for me, Thanks for sharing this information keep it up....
    Best Dot Net Course Training Institute in kanchipuram|

    ReplyDelete
  16. Excellent post!!! The future of cloud computing is on positive side. With most of the companies integrate Salesforce to power their business; there is massive demand for Salesforce developers and administrators across the world.
    No:1 BBA Project Center in kanchipuram

    ReplyDelete
  17. It is really amazing...thanks for sharing....provide more useful information...
    Best Project Center in Kanchipuram

    ReplyDelete
  18. Really it was an awesome blog...very interesting to read..You have provided an nice information....Thanks for sharing..
    Best Hardware & Networking Course Training Institute in kanchipuram|

    ReplyDelete
  19. Great post.Thanks for one marvelous posting! I enjoyed reading it;The information was very useful.Keep the good work going on.
    No:1 IT Project Center in Kanchipuram

    ReplyDelete
  20. Thanks for sharing in this blog...its very useful for us...keep on going...
    Best MS Office Course Training Institute in kanchipuram|

    ReplyDelete
  21. I have been tying to get this set up for the past few 2 days. When I came across your article and wanted to know id others have been able to get it to work. Glad to hea from anyone with updated info.
    No:1 Selenium Automation Training Academy in kanchipuram

    ReplyDelete
  22. Thanks for your informative blog. Your post helped me to understand the future and career prospects. Keep on updating your blog with such awesome blog.
    No:1 Best Software Testing Training in Kanchipuram

    ReplyDelete
  23. Nice blog. Thank you for sharing. The information you shared is very effective for learners I have got some important suggestions from it.
    Best PCB (Printed Circuit Board) Course Training Institute in kanchipuram|

    ReplyDelete
  24. Thanks for the useful information of software testing courses, give more updates on software testing development, First time I visit your blog really nice, I bookmark your blog here after a daily visit. Learn
    No:1
    Java J2EE Training Academy in kanchipuram



    ReplyDelete
  25. Thanks for sharing this useful and interesting Blog..keep updating.…
    Best Final Year Project Center in Kanchipuram

    ReplyDelete
  26. Thanks for making me this Blog. You have done a great job by sharing this content here. Keep writing blog like this
    No:1
    Graphic Design Training Academy in kanchipuram

    ReplyDelete
  27. What a fantastic information from your blog...Always keep sharing..…
    Best Best Dotnet Training Institute in Kanchipuram

    ReplyDelete
  28. Nice blog. Thank you for sharing. The information you shared is very effective for learners I have got some important suggestions from it.
    No:1 Tally Training Academy in Kanchipuram

    ReplyDelete
  29. Nice blog. Thank you for sharing. The information you shared is very effective for learners I have got some important suggestions from it.
    No:1 Tally Training Academy in Kanchipuram

    ReplyDelete
  30. Nice blog. Thank you for sharing. The information you shared is very effective for learners I have got some important suggestions from it.
    No:1 Tally Training Academy in Kanchipuram

    ReplyDelete
  31. Nice blog. Thank you for sharing. The information you shared is very effective for learners I have got some important suggestions from it.
    No:1 Tally Training Academy in Kanchipuram

    ReplyDelete
  32. Great blog.you put Good stuff.All the topics were explained briefly.so quickly understand for me.I am waiting for your next fantastic blog.Thanks for sharing.…
    Best RPA Training Institute in Kanchipuram

    ReplyDelete
  33. Thanks for sharing this valuable information to our vision. You have posted a trust worthy blog keep sharing.
    Best PCB (Printed Circuit Board) Course Training Institute in kanchipuram|

    ReplyDelete
  34. very nice blogs!!! I have to learning for lot of information for this sites...Sharing for wonderful information. Thanks for sharing this valuable information to our vision. You have posted a trust worthy blog keep sharing.…
    No:1 Web Designing and Training Institute in Kanchipuram

    ReplyDelete
  35. I love reading and following your post as I find them extremely informative and interesting.
    Best AWS (Advanced Amazon Web Services) Course Training Institute in kanchipuram|

    ReplyDelete
  36. Great blog.you put Good stuff.All the topics were explained briefly.so quickly understand for me.I am waiting for your next fantastic blog.Thanks for sharing..…
    No:1 VMware Training Institute in Kanchipuram

    ReplyDelete
  37. Awesome post. Really you are shared very informative information... Thank you for sharing. Keep on updating...
    Best AWS (Advanced Amazon Web Services) Course Training Institute in kanchipuram|

    ReplyDelete
  38. Nice blog. Thank you for sharing. The information you shared is very effective for

    learners I have got some important suggestions from it.
    No:1Azure Training Academy in

    Kanchipuram


    ReplyDelete
  39. Nice blog. Thank you for sharing. The information you shared is very effective for learners I have got some important suggestions from it.
    No:1Azure Training Academy in Kanchipuram

    ReplyDelete
  40. Wonderful post. Thanks for taking time to share this information with us.
    No:1
    RPA Training Academy in kanchipuram

    ReplyDelete
  41. Its really an Excellent post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog. Thanks for sharing…
    No:1 LINUX Training Institute in Kanchipuram

    ReplyDelete
  42. Great post..Its very useful for me to understand the information..Keep on blogging..
    Best Software Testing Course Training Institute in kanchipuram|

    ReplyDelete
  43. Nice..You have clearly explained about the conept..Its very useful for me to undertand..Keep on sharing..

    No:1 Azure Training Academy in Kanchipuram



    ReplyDelete
  44. Wow! I've been searching for this for a while. Glad that you posted it. This will be really helpful. I'm taking reference from here. Keep us updated with more such posts.
    No:1
    IOS Training Academy in kanchipuram

    ReplyDelete
  45. I found some useful information in your blog, it was awesome to read, thanks for sharing this great information to my vision, keep sharing.
    Best Graphic Designing Course Training Institute in kanchipuram|

    ReplyDelete
  46. Marvelous and fascinating information.Thanks for this greatful blog. keep your blog updated.
    Best Hardware & Networking Course Training Institute in kanchipuram|

    ReplyDelete
  47. Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated one, keep blogging…No:1 Linux Training Institute in Kanchipuram

    ReplyDelete
  48. Thanks a lot for offering this unique post with us. I really enjoyed by reading your blog post.keep sharing.
    Best Python Course Training Institute in kanchipuram|

    ReplyDelete
  49. very nice blogs!!! i have to learning for lot of information for this sites...Sharing for wonderful information. Thanks for sharing this valuable information to our vision. You have posted a trust worthy blog keep sharing…No:1 RPA Training Institute in Kanchipuram

    ReplyDelete
  50. Wow!! What a interesting blog..Thanks The information which you provided is very much useful and easy to learn as well...keep rocking and updating... looking further....No:1 Software Testing Training Institute in Kanchipuram

    ReplyDelete
  51. This is really awesome. Full of knowledge and latest information.Thanks for sharing.
    Best JAVA / J2EE / J2ME Course Training Institute in kanchipuram|

    ReplyDelete
  52. Very nice blog here and thanks for post it.. Keep blogging...
    ExcelR data science training

    ReplyDelete
  53. This is excellent information. It is amazing and wonderful to visit your site.Thanks for sharing this information, this is useful to me…
    No:1 BBA Project Center in Kanchipuram

    ReplyDelete
  54. great and nice blog thanks sharing..I just want to say that all the information you have given here is awesome...Thank you very much for this one.
    No:1 Best EEE Project Center in kanchipuram|

    ReplyDelete
  55. really you have posted an informative blog. it will be really helpful to many peoples. thank you for sharing this blog. so keep on sharing such kind of useful blogs.
    No:1 Best NS2 (Network Simulator) Project Center in kanchipuram|

    ReplyDelete
  56. Thanks for making me this Blog. You have done a great job by sharing this content here.

    Keep writing blog this like.

    No:1 Bigdata Training Academy in kanchipuram

    ReplyDelete
  57. Its really an Excellent post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog. Thanks for sharing.No:1 Embedded Systems Project Center in Kanchipuram

    ReplyDelete
  58. This is really too useful and have more ideas from yours. Keep sharing many techniques and thanks for sharing the information.
    No:1
    BCA Project Center in kanchipuram

    ReplyDelete
  59. This is really too useful and have more ideas from yours. Keep sharing many techniques and thanks for sharing the information.
    No:1
    BCA Project Center in kanchipuram

    ReplyDelete
  60. very usefull informatation.and iam expecting more posts like this please keep updating us....
    No:1 Best Android Project Center in kanchipuram|

    ReplyDelete
  61. Good Blog....Thanks for sharing your informative and amazing blog with us, it’s very helpful for everyone.
    No:1
    JAVA Project Center in kanchipuram

    ReplyDelete
  62. Quite Interesting post!!! Thanks for posting such a useful post. I wish to read your upcoming post to enhance my skill set, keep blogging......No:1 Power Electronics Project Center in Kanchipuram

    ReplyDelete
  63. Thank you for sharing in this webpage, I can learn a lot and could also be a reference, I hope to read the next your article updates.
    No:1
    JAVA Project Center in kanchipuram

    ReplyDelete
  64. Thanks for this greatful information. all this information is very important to all the users and can be used good at all this process.please keep on updating..
    No:1 Best ECE ( Electronics & Communications Engineering) Project Center in kanchipuram|

    ReplyDelete
  65. Nice blog.. Thanks for sharing informative blog.. its very useful to me.......No:1 Final Year Project Center in Kanchipuram

    ReplyDelete
  66. Great post! I am actually getting ready to across this information, It's very helpful for this blog.Also great with all of the valuable information you have Keep up the good work you are doing well.
    No:1
    VLSI Project Center in kanchipuram

    ReplyDelete
  67. It’s interesting that many of the bloggers to helped clarify a few things for me as Well as giving. Most of ideas can be nice content.…...No:1 Final Year Project Center in Kanchipuram

    ReplyDelete
  68. You have done really great job. Your blog is very unique and informative. Thanks....No:1 IT Project Center in Kanchipuram

    ReplyDelete
  69. You post explain everything in detail and it was very interesting to read.Thank you for Sharing.
    No:1 Best Dotnet Project Center in kanchipuram|

    ReplyDelete
  70. Good and more informative Blog. This content was easily understand and unique. Thanks for sharing this post.
    No:1
    Python Project Center in kanchipuram

    ReplyDelete
  71. this is really too useful and have more ideas from yours. keep sharing many
    techniques.

    No:1Hardware and Networking training Center in Kanchipuram









    ReplyDelete
  72. After I see your blog it was so impressive and informative content. thanks for sharing such a lovely blog.
    No:1 Best Software Testing Training Center in kanchipuram|

    ReplyDelete
  73. Good and more informative Blog. This content was easily understand and unique. Thanks for sharing this post.
    No:1
    Tally Training Center in kanchipuram

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...