Disney Sisters: Club Penguin Helps Millions of Kids Give Back 'Coins For Change'

Club Penguin Helps Millions of Kids Give Back 'Coins For Change'

Want to hear a heartwarming story about kids helping other kids in the ultimate gamer give-back? Yeah, we thought you might. The holiday season has come and gone but not without a really important contribution made by Club Penguin players like your kids (and maybe even you!) We were so super excited to hear that real world change happened this past month, to the tune of One Million Dollars USD all thanks to Disney and Club Penguin!

How did it work? 
Club Penguin hosted a Coins for Change drive this December, where kids were encouraged to donate the virtual coins that they earned playing games on the site. Players from 193 countries participated in Coins for Change this year, donating more than 21 billion virtual coins! So while these millions of players were gaming and having fun, they were also doing good and making a difference at the same time. High fives all around!

How much of a difference did they actually make? 
A huge difference! Club Penguin will be providing funds to build schools, playgrounds and libraries, and to protect endangered animals and their habitats. Funding the following projects because everyone deserves a safe place to play, learn, and grow:

1. Schools (Ethiopia, Nicaragua, China):
Through partnerships with organizations such as Free The Children and imagine1day , Club Penguin funds the construction of schools and classrooms, helping children get an education.

2. Libraries and Reading Spaces (Democratic Republic of Congo, Ethiopia, India):
Club Penguin works with Free The Children and Partners in the Horn of Africa to provide books, training and information. These libraries supplement the basic education program by encouraging kids to read and learn on their own.

3. Playgrounds (U.S., UK, Haiti, Afghanistan, Argentina):
With KaBOOM!, Club Penguin is building playgrounds and supplying Imagination playgrounds around the world. With Playground Builders, Club Penguin constructs playgrounds for children affected by war. These efforts provide jobs and bring money into local economies.

4. Animal Homes for more than ten different species (Argentina, India, Nepal, Russia, Peru, Chile, Bolivia, Brazil, Colombia, Mozambique, Democratic Republic of Congo, Uzbekistan, Zimbabwe):
With organizations such as the Global Penguin Society, Wildlife Conservation Network and Rare, Club Penguin directly supports the protection and conservation of over ten animal species. Our partners use science management, field research and community education to help promote and protect endangered animals.

Through programs like Coins for Change, Club Penguin has contributed more than $12 million USD since 2007 to projects around the world, further raising social consciousness, inspiring and activating the 200 million players who take part in the online community.

Way to go Club Penguin Players! You Nailed It!

(Images used with permission from Disney/Club Penguin.)

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